What this means for sellers
- Backpacks lead: 27 shops gaining, +6,252 combined. The leader, Lamoriea, is 33% of that.
- Broadest demand: Aprons have the most shops gaining (37), so it's not one shop carrying it. A typical shop there added about +57 sales this week.
- Best typical shop: in Patches & appliques a typical growing shop added about +133 sales this week (categories with 10+ growing shops).
- The top 3 categories account for 32% of all the 7-day gains we measured (46 categories had shops gaining).
- Most top-heavy: Faux plants & greenery. JoycieLaneDesigns alone is 52% of the category's gain. One shop drives most of it.
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Categories ranked by combined 7-day gain
Sum of 7-day sales gains of every measured shop in the category. The top 10 of 46 categories with shops gaining.
Source: publicrecords Velocity panel, cut 2026-10-07, counters read through 2026-10-06. The panel lists 88,905 shops; 893 have a measured sales figure (sales counter read on 2+ days); 476 of those with ≥500 lifetime sales showed a gain and are ranked here. Fewer than 7 days of reads are scaled to 7 days.
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